This is a guest post by Dean.
When your potential lead clicks your product ad, he or she is led directly to your landing page. Your ad management service might tell you that your job is done here. It’s not. It only begins here. Find out how and why.
1. Avoid Using Multiple Columns
Put up your product offering data in a loner column on the landing page. Multiple columns can be confusing to your visitor, apart from cluttering your landing page.
2. Avoid External Links
From your landing page, your visitor must be able to navigate only to specific internal hyperlinks. Don’t link to external sites, even whether they are authority sites. You don’t want your visitor leaving your site even for a moment.
3. Arrange Product Details Neatly
Use a large font size to display product name. Below the name, place your product video on the left side. On the right side of the video, put the description, specs and benefits, followed by a clear call-to-action button.
4. Include Customer Testimonials
Include previews of customer testimonials below your product details. Users who want to know more can go the urls to expand the text. Mention special offers whether any directly below them.
5. Insert shout To Action Buttons In Several Places
You’ll need to repeatedly immediate your leads to take action. manufacture certain you repeat the call-to-action buttons below product details, below testimonials, after special or bonus offers, at the end of the page and so on.
6. Include Your Privacy Policy And Copyright Statement
This should go at the bottom of your landing page. It should be distinct and visible so that your leads don’t miss it. Be certain to supply a link to the privacy policy at the top of the page as well, just after product details.
7. Work The Headline
Your landing page’s headline is of prime importance. produce certain the headline mentions the most significant benefit of using your product. For example, for a tax-based e-book, indicate how the book will liberate the reader.
8. Work The Opening Paragraph
Not everyone has the moment to read through product descriptions. Use the first paragraph to clearly explain your product’s concept, who it’s meant for and how it will improve the customer’s lifestyle.
9. Don’t Turn It Into A Circus
Stay away from attention-grabbing popups, elaborate text, dynamic graphics and newsletter sign-up banners. Use bullet points and offer crisp value propositions.
10. Tell public Where They Are
When public go a link and land on a page, they need to know where they are. By clearly mentioning the purpose of the landing page right on the top, you can avoid confusion and frustration.
11. Custom Tag Each Link
This way you’ll know which hyperlinks are used the most. Tracking your landing page activity will help you see where precisely you lose citizens – is it at the registration mold, shopping cart, payment mode or survey profile stage?
12. Don’t Offer Too Many Options
Your landing page does not need to have everything your other pages do. Remember they are stand alone pages as far as conversions go, so minimize distractions
13. Optimize Your Registration Forms
You will lose users for each additional registration field. Get your user’s newsletter address for now and ask for more info later. Focus only on getting what you need for lead classification so you’ll know how to follow up.
14. Use Genuine Testimonials
Customers can spot false testimonials a mile away. Prevent loss of trust and credibility but uploading only genuine testimonials. whether possible, get customer feedback on audio or video.
15. Include A Bonus Section
This section should only offer bonuses related to the products displayed on the landing page. whether you misuse that section to offer unrelated merchandise, you will lose customer trust and your credibility.
16. Offer Free Samples For Signups
The right signup anatomy with optimum fields combined with a great offer can increase landing page conversion rates. Offer free product samples when they signup; that will energize more sales.
17. Display Your Pride In Your Product
Demonstrate your trust and pride in your product by displaying your make, the awards your product has won, your traffic stats, AdSense earnings and so on.
18. Use Bright Call-To-Action Buttons
Put your call-to-action as a big, bright button that’s very visible. Use bright colors such as red, green, blue or orange. Don’t put signal to actions as urls.
19. Put Up Product Videos
A 1 to 5 minute video detailing product features and use is great to have. whether you’re using public in your video, form certain they’re charming, smile a lot and can relate to the camera.
20. analysis Everything
Do A/B analysis using tools such as Google Optimizer to analysis multiple landing pages. Add a new video, a new color button or new graphics and check the effect and loading times to decide on the best version.
This commentary is contributed by Dean of Invesp , a conversion rate and landing page optimization company that helps businesses in increasing effectiveness of their online Web Internet Web Internet Internet Web Web Web Internet Internet Web Internet Web Web Internet Web Internet Web Web Internet Web Web Internet Internet Web Web Internet Web Web Internet Internet Web Web Web Web Internet Web Internet Internet Internet Web Internet Internet Web Internet Web Web Internet Web Internet Web Web Web Web Web Internet Web Web Internet Internet Internet Web Internet Web Internet Internet Internet Internet Internet Web Internet Internet Web Web Internet Internet Internet Internet Internet Web Internet Web Web Web Web Web Internet Web Internet Internet Internet Web Web Internet Web Internet Internet Internet Internet Marketing campaigns.
© guestposter for Donna Fontenot, 2012. |
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that feed is for personal non-commercial use only. whether you are not reading that in your news aggregator/reader or on Donna Fontenot, soon after the site you are looking at is probably infringing upon my copyright.
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