A few days ago, I asked If Yahoo can’t beat them, can they buy them? I forgot about the 800 lb gorilla. Now Microsoft is sounding desperate to acquire Yahoo. I’m trying to figure out how that might be a good thing.
Internet Outsider is praying to the Web gods that that does not work out. whether it does work, he says they better spin off MSN/Yahoo asap.
With all due respect to the amazing talent and resources at Microsoft, no company can do everything. Microsoft is now so massive and broad that it is competing with IBM and Oracle on one end, and Sony, Apple, Google, and Yahoo on the other. All of these businesses are complex and durable, and focus is a major advantage.
In the past 12 years, despite its huge talent, potential, and desktop/browser monopoly, Microsoft has done no better than become an World Wide Web also-ran. Why? In part considering of internal politics: In Redmond, the Web business will always be second-fiddle to the Windows/Office cash machine. In part considering of talent: Why would the best Net talent want to work in a small division of a massive company, kowtow to Windows/Office kingpins, and get paid in stagnant Microsoft options, when he or she could become a billionaire at the next Google? In part considering few, whether any, dominant industry leaders in one technology wave have additionally dominated the next one.
Charlene Li on why the deal makes sense and why it won’t work
John Battelle doesn’t think it makes sense.
Om Malik calls it a “bad idea.”
Eric Berlin says the World Wide Web overlords are playing chess.
Waching CNBC right now and they certainly think it makes sense. General consensus is that Microsoft can sell advertising and Yahoo can bring traffic.
Original post by searchengineblog