In a post-dial-up world, Advertising.com was a great acquisition for AOL and their actions of late indicate they are re-doubling their bet that buying good Web advertising companies can keep them competitive. For all their missteps in substance and broadband, their advertising sales have been handled extremely well.
AOL has acquired a controlling interest in ADTECH AG, an universal online ad-serving firm based in Frankfurt, Germany.
ADTECH AG serves publishers in 25 countries, with a strong presence in Europe.
“AOL has incredible momentum in the online advertising space, and our acquisition of ADTECH builds on that by providing AOL with a next-generation ad-serving platform, letting us deepen our relationships with publishers in Europe and the U.S. and supply them a more complete set of solutions,” said Randy Falco, Chairman and CEO of AOL.
Original post by searchengineblog