This is a guest post by Michael Alexis.
Frustrated by poor conversions?
Nobody tweeting your work?
Not getting ample comments?
Disappointed your last post only got a few likes?
You aren’t alone. Bloggers, writers and web-preneurs of all sorts have these feelings. We pour our hearts, instance and money into our work – and it can feel like we get very little in return.
This post is about one thing you can do today to start increasing your conversions – whether they be mail signups, tweets, comments or otherwise. I’m writing based on this video interview I did with Ana Hoffman of Traffic Generation Cafe.
The Problem Is Too Many Calls To Action
The underlying cause of the problem is that you have too many calls to action. When a reader finishes a post on most blogs they are bombarded with:
- a set of social share buttons
- a question or other encouragement to comment
- an e mail sign up form
Sounds familiar, right? that approach doesn’t work. Ana says “you can’t do all of it together, you can’t ask folks to retweet your post and join your Facebook page all at the same instance, soon after folks won’t do anything”.
So what can you do instead?
The Solution Is To Focus On One signal To Action
The solution thereupon is to focus your attention on one conversion goal. When you do that you’ll be able to emphasize a restricted shout to action. whether you are new to blogging, you may want to boost comments as a way of showing social proof and a lively community. Later on, your unsolicited comments may be suitable and you can focus on shares, e mail signups or product sales.
Implementation
These are Ana’s steps for finding your one shout to action.
- Establish a conversion goal you want to pursue. that may be building an newsletter list, generating traffic, selling your own product, or selling an affiliate product.
- Decide on the appropriate shout to action. When Ana reviews a product, the shout to action is “visit on that link and go check it out”. When she writes about Google+, her shout to action is “join my Google+ page”.
- Spell out your shout to action. build it easy for your readers to understand precisely what you want them to do. When Ana wanted comments, her favorite phrasing was “leave a comment, even whether just to let me know you are alive”.
- Remove all other calls to action. Multiple calls to action are distracting. So, whether Ana’s shout to action is “go on that link and go check out that product”, she removes all other distractions. That means no shares or even hyperlinks to other blog posts.
Clip From The Interview
Here’s a clip from my interview with Ana where she explains calls to action and optimizing conversions for her newsletter list.
Call To Action
So, let’s put Ana’s strategy to the tryout. My one shout to action is for you to leave a comment on that post – even whether just to let me know you are alive ;- ).
Michael Alexis video interviews the world’s top bloggers to learn their strategies. Watch the interviews at WriterViews. He additionally writes for Mixergy.
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