Wow! Officials just confirmed that Google is trying to compose a deal with FeedBurner.com to buy it for the small sum of $100,000,000.00. The knowledge we have is that the deal is now under a binding term sheet and will close in 2-3 weeks, and there is nothing that can really derail it at that point. That’s one of the greatest buys Google did that year after acquiring Performics. that event was somehow predictable but more like a big joke when we heard that Google bought a SEO company. We had that discussion that when Google gets SEO Experts into their team, they would most definitely like to get their hands on Feedburner as they are the largest RSS Distribution network on the planet and using their statistics Google can track down which blogs are dead and which ones are alive.

Currently we have no evidence for the intentions of Google will be using Feedburner input to change/alter its rankings but we assume that in some point they will try to use it and eventually websites with large number of users will benefit out of it.

The price itself seems quite high and unrealistic. Feedburner has only 422,000 publishers and that does not seem to be worth the $100 million investment, but that 422,000 publishers actually translates into access to many millions of readers that Google can push their advertising to. plus I assume that Google is looking at the rapid increase of readers and publishers and that’s the main reason why its willing to invest such crazy amount of money.

We will give you more info as soon as we get it. that is hot topic and we will investigate as much as we can.

Original post by venetsian

This entry was posted on Wednesday, May 23rd, 2007 at 2:39 pm and is filed under SEO News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.