I tried to stir some interest for that topic in someone with more authority and more followers than I have, but haven’t yet been successful, so I decided to put out that rant myself. Hopefully, someone more urgent than I will take up the cause and stop the madness. Check out my screencast belo…

Recently, I was asked to help someone recover his site from a series of Google algorithmic penalties. But search penalties are not what that post is about. Instead, it’s about rethinking what it takes to build or rebuild trust and authority so Google feels comfortable ranking your site well. W…